Gail Bower's Blog

Gail BowerThis blog will help you and your organization flourish.

Find provocative ideas, strategies, and best practices to increase your organization's visilibity, revenue, and impact.

Your comments, questions, and topic suggestions are welcome.


Looking for more information on corporate sponsorship? Visit Sponsorship Strategist, for buyers and sellers of corporate sponsorship.

Looking for a specific topic?

Buy the Book
  • How to Jump-start Your Sponsorship Strategy in Tough Times
    How to Jump-start Your Sponsorship Strategy in Tough Times
    by Gail S. Bower

The Fallacy of Free

Your organization undoubtedly offers programs and services to one or more audience or constituency. You’re likely quite proud of your services, and your team strives to improve quality and impact. Here’s a question for you: Have you ever considered how well you’re pricing those services? Or have you defaulted to “free”? Default, of course, is not sound strategy. And free may or may not be sound strategy.

Click to read more ...


Strategy + Your Brand

Is your organization ready for a reset? Are you addressing significant change, such as a merger? You’re probably now itching to update your brand. Or modernize your strategy? But which comes first? And where do other revenue-generating assets, like sponsorship, fit?

Click to read more ...


What impedes your business

Where does business — from sponsors, donors, funders, or customers — get held up in your organization?

Click to read more ...


(Fish) Food for Thought: 8 Lessons You Can Learn from Shark Tank

If you want to understand how your business model works and what it means to be a great partner, tune in to Shark Tank. Read on for 8 timeless business lessons to learn from Shark Tank.

Click to read more ...


Gail Bower on high performance sponsorship

Want to learn how your organization can boost its sponsorship results through better performance?
Tune in to a live interview with sponsorship strategist Gail Bower Friday, December 5, 2014, at 1-1:30 p.m. EST on Nonprofit Radio with Tony Martignetti. Follow Tony (@TonyMartignetti) and tweet in your questions.


Page 1 ... 6 7 8 9 10 ... 11 Next 5 Entries »