Gail Bower's Blog

Gail BowerThis blog will help you and your organization flourish.

Find provocative ideas, strategies, and best practices to increase your organization's visilibity, revenue, and impact.

Your comments, questions, and topic suggestions are welcome.


Looking for more information on corporate sponsorship? Visit Sponsorship Strategist, for buyers and sellers of corporate sponsorship.

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  • How to Jump-start Your Sponsorship Strategy in Tough Times
    How to Jump-start Your Sponsorship Strategy in Tough Times
    by Gail S. Bower

Entries in Corporate Sponsorship (6)


What you should always do with referrals

If somebody refers or offers to refer a prospect to you—for sponsorship, a collaboration, or a B2B sale—here are 5 things you should always do.

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Stop with the big little checks

Stories of businesses raising money for charities and causes in their communities is heart-warming, positive, action-oriented, and unifying. But those big check photos? Find out what has more impact.

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We have choices to make

The next four years will be interesting times for organizations. One of the big trends I see is a forward and backward momentum. At the moment it feels like a schism. Two tectonic plates rubbing against each other. Explore what it means for your organization and the choices ahead.

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Gail Bower on high performance sponsorship

Want to learn how your organization can boost its sponsorship results through better performance?
Tune in to a live interview with sponsorship strategist Gail Bower Friday, December 5, 2014, at 1-1:30 p.m. EST on Nonprofit Radio with Tony Martignetti. Follow Tony (@TonyMartignetti) and tweet in your questions.



Outsource or in-house? Selling corporate sponsorship

If you’re like many leaders of nonprofit organizations and associations, you’re considering all your options to diversify your revenue and realize rapid results.

Download a free tool to help you decide whether to engage an external sponsorship sales broker or use internal staff.One option you may be considering is corporate sponsorship, sold in-house or through an external sponsorship broker. If you’re having difficulty deciding which path is most appropriate, download this decision tree to guide you.

If you want to learn more, check out this post about other key considerations: