Gail Bower's Blog

Gail BowerThis blog will help you and your organization flourish.

Find provocative ideas, strategies, and best practices to increase your organization's visilibity, revenue, and impact.

Your comments, questions, and topic suggestions are welcome.

Enjoy!

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Entries in Corporate Sponsorship (19)

Tuesday
Aug012023

Sponsorship habits that might be holding you back

If your organization is struggling to expand revenue from the corporate sector, you may unintentionally have some habits that are defusing your approach, draining your energy, and undermining your goals. Let’s start with three habits. See if any resonate. And if you want to understand how to overcome them, read on.

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Monday
Jul102023

3 Perspectives You Need When Launching a New Event or Initiative

Are you like many leaders I’m hearing from who are planning to launch new events or initiatives? If so, here are three perspectives to keep in mind and guide your thinking and execution.

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Wednesday
Jul062022

TREND ALERT: Corporate Trends and How to Leverage Them

With all that’s been happening and the rapidly shifting news cycles over the last five years, you may not have noticed a few trends in the corporate world that can have a positive impact on your organization. Here are just four insights from a recent study Bower & Co. conducted on corporate trends in social and environmental impact and what they mean for nonprofits and associations.

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Tuesday
Jun142022

Economic storm clouds coming?

With financial storm clouds brewing, many leaders are about to do the same thing to their organizations that those floodwaters did to the park. In an effort to prepare for difficult times, they will eliminate costs. But in the process, they will indiscriminately eliminate programs, people, operations, and systems that will dramatically and deleteriously change the organization. Read on to explore what to do instead.

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Monday
Feb212022

Business development: Do you know where you're going?

While you cannot script your way through a business development conversation, you have to know where you're going and generally what to say. Learn from this example of how things can go wrong and learn what to do next.

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