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  • How to Jump-start Your Sponsorship Strategy in Tough Times
    How to Jump-start Your Sponsorship Strategy in Tough Times
    by Gail S. Bower
Success Story

Philadelphia Education Fund's Eddy Awards

This event breathed new life into this organization, boosting its visibility and development initiatives. And it sold out from day one!

Success Story

New Orleans Jazz & Heritage Foundation: Big Chief VIP Experience. 

This granddaddy of festivals turned to Bower & Co. to develop a whole new set of consumer offerings.

I appreciate the excellent work you did for WHYY handling so complex an event.

Paul Gluck, VP/General Manager, WHYY

As a testament to your wonderful efforts, we have received positive feedback about the conference in both emails and handwritten notes — a first for us here at NAMAC!
Jack Walsh, Co-Director, National Alliance for Media Arts and Culture on 25th Anniversary Conference 
The New Orleans Jazz & Heritage Festival and Foundation Board greatly appreciates your dedication and hard work in making the festival a reality.

David Oestreicher, President, New Orleans Jazz & Heritage Festival and Foundation


Events: Turning Risks Into Returns.

Every event — from small galas and promotions, to conferences and festivals— is an investment of time and money. 

Events involve risk. And risk should be rewarded with return. Breaking even is not good enough. You need to see measurable returns to make your investment pay off.

When you take on risk like that, you need an expert who understands event risks and turns them to your advantage. 

That would be Gail Bower and Bower & Co. Consulting LLC.

For more than 25 years, Gail has overseen nearly every aspect of event and festival operations. Events like the New Orleans Jazz & Heritage Festival. Essence Music Festival. JVC Jazz Festivals. Even the largest events for former President Bill Clinton's two Inaugurations.

Bower & Co. will help you:

  • Develop an event marketing strategy that drives business outcomes.
  • Ensure the events in your event marketing strategy are brand- and revenue-generating assets. 
  • Convert your event into a platform that engages customers, clients, donors, or sponsors.
  • Develop anniversary events and annual celebrations that become powerful springboards for long-term business goals.
  • Create new events that become part of your community's cultural life.

Along the way, Bower & Co. will solve a host of problems that get in the way of event success: Chaotic systems. Poor attendance. Weak sponsorship commitment. Low returns.

We’ve done it all — start-ups, festivals, expansions, moves to new cities, sponsorships – events of every kind, through every stage — from conceptual to promotional to operational.

Read more about Gail's ideas on events in these articles and white papers. 

To learn more how Bower & Co. can help you make more of your event, call Gail at 215/922-6937. Or write to