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  • How to Jump-start Your Sponsorship Strategy in Tough Times
    How to Jump-start Your Sponsorship Strategy in Tough Times
    by Gail S. Bower
Resources

Articles & White Papers

Visit this section regularly to find a wealth of information by marketing, event, and corporate sponsorship strategist Gail Bower. Topics include:

Assets & Revenue  |  Corporate Sponsorship  |  Events & Festivals  |  Experience  |  Future  |  Marketing  |  Strategy & Change

Entries in Events & Festivals (4)

Sunday
Jan052014

Event or Evade?

If you aren’t targeting clear business outcomes for your events, you may be “putting a bird on it.” (Or for you classic movie fans: “Let’s put on a show.”)

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Monday
Feb182013

Events: Your Message in 3D

Events have the special power of building excitement, unifying a community, and rallying individuals around a greater cause.

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Monday
Feb182013

Peace, Love & Anniversaries

Three key ingredients are necessary for your anniversary event’s success

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Sunday
Feb172013

The Truth about Love and Events

Annual events and festivals are like love relationships. Easy to take for granted, impossible to control, magic when they work, and sometimes baffling without a decoder ring when they don’t.

 

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