Buy the Book
  • How to Jump-start Your Sponsorship Strategy in Tough Times
    How to Jump-start Your Sponsorship Strategy in Tough Times
    by Gail S. Bower
What Audiences are Saying
…Gail knows more about sponsorships, festivals and events than anyone I have ever met.

Traci Browne, Red Cedar Marketing

Gail’s presentation was informative, packed with useful info, and kept me excited to start raising money!

Student, Event Leadership Executive Certificate Program, Temple University

The greatest value of this course was how to assign an appropriate value to something that does not have clear ROI.

Student, Event Leadership Executive Certificate Program, Temple University

So many good ideas and guidelines.

Beth Palubinsky



Upcoming Events Where Gail Bower Will be Speaking

Learn more about corporate sponsorship, marketing, or event strategy at one of the following conferences, seminars, workshops, or webinars where Gail Bower will be speaking. Please bookmark this page and check back for updates and new events added. 

Interested in having Gail speak at an upcoming event or conference or work with your staff and board leadership to improve skills in these areas?  Call Gail at 215/92-BOWER (922-6937) or email to discuss your ideas and arrange for a customized training session or presentation.


Uncovering Uncertainty

Private event. Thursday, January 12, 2017

Uncover uncertainties, identify the impact, and connect these findings to 2017 plans.
We'll uncover:
  • Uncertainties across a wide spectrum that could affect your work and your organizations' outcomes.
  • Opportunities you may not have noticed.
  • The impact these uncertainties and opportunities may have for your organization.
  • The best ways to address these issues going forward.


From Money Pit to Moneymaker: The Nonprofit Executive Guide to Earned Revenue

March 29, 2017  1-2 p.m. EST

If you’re tired of waiting around for grants to be rubber-stamped or nervous that new competitors are moving in on your donors, you may be wondering how you’ll ever achieve financial sustainability. With traditional sources threatened or uncertain, now may be the time to consider earned revenue — not to replace philanthropic sources but to supplement them.

What if you could convert that costly program into a constant stream of revenue? What if there’s an asset, hidden like a treasure in the proverbial attic of your organization, ready to be dusted off? What if new audiences are out there waiting to invest in your mission in a whole new way? Join revenue strategist Gail Bower on this webinar to explore whether you might have hidden potential.

You’ll learn:

  • What earned revenue is all about,
  • Pros and cons of developing this source,
  • Whether social enterprise is your path,
  • 5 key trends that say now is a great time to add earned revenue to the mix,
  • The one leadership trait and mindset you need for success,
  • 3 sources of ideas for revenue,
  • 3 important considerations before getting started, 
  • Plus case studies of how other organizations have succeeded with earned revenue.

Let’s take a fresh look at your organization. You’ll leave inspired to find your moneymakers and clear about next steps towards a new source of unrestricted revenue and self-sufficiency.

Who should attend:  

  • President & CEO
  • Executive Director
  • Board Chair
  • Director of Marketing
  • Chief Development Officer
  • Director of Development
  • Festival/Event/Conference Director


Sponsorship Classes, Temple University, Philadelphia, Pa.

Parts 1 (a.m.) & 2 (p.m.): April 22 and November 11, 2017

"I am now more confident in approaching sponsors with the knowledge I've been equipped with today."
– Cynthia R. Barnabe, Event Manager, Wishworks, Philippines, student

"Prepared me for real world situations."
– J.C. McLean, student

"I really enjoyed the class. This was invaluable."
– Lisa Kearney, Corporate Events Consultant, student

Learn what sponsorship is, how it's distinct from corporate giving, how to develop corporate sponsorship opportunities for your events, and best practices to attract, retain, and expand relationships with corporate partners in these two half-day classes. Temple University, School of Tourism & Hospitality Management, part of the Event Leadership Executive Certificate Program. For more information, visit the Temple course web site.

Effective Marketing and Communication

October 13, 2017, Bryn Mawr College, Nonprofit Executive Leadership Program. Details.


On Demand Webinars

From So-So to Superstar: Creating a Sponsorship Strategy That Draws Sponsors to You

8 levers determine the difference between so-so and success in sponsorship. The stronger your team’s performance, the stronger your sales, especially when sponsors seek you.

Join revenue and sponsorship strategist Gail Bower, author of How to Jump-start Your Sponsorship Strategy in Tough Times, in this session to learn:

• The #1 way to create compelling value for your sponsors, practically guaranteeing sales.
• The top traits of sponsorship sellers,
• How to spot sponsorship potential within your organization,
• The 4 top symptoms of so-so sellers,
• Plus, lots more.

Upgrade your sponsorship practices, stay ahead of vast marketplace competition, and expand the impact your organization can have.

Special bonus: By purchasing this webinar, you'll have access to a quick assessment tool to confirm where you're already a Superstar and where your operation may be just So-So. With this webinar, you'll know the pathway to transform So-So to Superstar!


WEBINAR: What Nonprofit Executive Directors Need to Know About Corporate Sponsorship — Before Getting Started.

Competitive organizations — from museums to membership organization, festivals to film societies — pursue corporate sponsorship as a form of earned income. Developing this revenue source is a strategic decision that requires commitment and investment from your organization.

In this session, sponsorship strategist Gail Bower helps you assess whether developing a sponsorship program makes sense for your organization now or in the future.


  • What sort of infrastructure needs to be in place to create the conditions for success? 
  • What policies will protect organizational culture? 
  • What impact will developing sponsorship have on operations? 
  • Why does developing a sponsorship program help you think bigger and innovate?


You’ll learn:


  • What sponsorship is
  • How corporate sponsorship differs from corporate giving
  • How organizations and corporations benefit from sponsorship
  • The timing, tools and techniques used in sponsorship
  • How to recognize opportunities for sponsorship
  • You’ll leave with ideas about how to lay the foundation and move forward with clear expectations and inspiration.



Special bonus: By purchasing this webinar, you'll have access to a quick assessment tool to help you decide whether you're ready for sponsorship.

Note: You'll need to create a free account with before purchasing for either of these two archived webinars. Doing so will allow you to learn about all kinds of professional development opportunities you might find valuable