Buy the Book
  • How to Jump-start Your Sponsorship Strategy in Tough Times
    How to Jump-start Your Sponsorship Strategy in Tough Times
    by Gail S. Bower
What Audiences are Saying
…Gail knows more about sponsorships, festivals and events than anyone I have ever met.

Traci Browne, Red Cedar Marketing

Gail’s presentation was informative, packed with useful info, and kept me excited to start raising money!

Student, Event Leadership Executive Certificate Program, Temple University

The greatest value of this course was how to assign an appropriate value to something that does not have clear ROI.

Student, Event Leadership Executive Certificate Program, Temple University

So many good ideas and guidelines.

Beth Palubinsky



Upcoming Events Where Gail Bower Will be Speaking

Learn more about corporate sponsorship, marketing, or event strategy at one of the following conferences, seminars, workshops, or webinars where Gail Bower will be speaking. Please bookmark this page and check back for updates and new events added. 

Interested in having Gail speak at an upcoming event or conference or work with your staff and board leadership to improve skills in these areas?  Call Gail at 215/92-BOWER (922-6937) or email to discuss your ideas and arrange for a customized training session or presentation.



Partnering with Corporations: Five Strategies to Increase Sponsorship Income

Monday, June 4, 3:45 to 5:00 p.m. Pennsylvania Downtown Center Conference, West Chester, Pa. Details.

Thursday, September 13, 9:40-10:50 a.m. Nonprofit Learning Lab's Nonprofit Institute, Philadelphia, Pa. Details.

Is your corporate sponsorship revenue as robust as you’d like? Do you struggle to structure deals? Agonize over approaching prospects?  

Join revenue strategist Gail Bower, author of "How to Jump-start Your Sponsorship Strategy in Tough Times," to learn five solid strategies to expand your corporate sponsorship dollars. You'll learn what each strategy is, why it’s important, and how to put it into action. You’ll learn:


  • Increase the value of your sponsorship opportunities.
  • Improve the fee structure of your sponsorship offerings.
  • Enhance the structure to increase revenue and marketing exposure.
  • Explore sponsorship opportunities for programs and other initiatives, besides events.
  • Expand and nurture your networks so building partnerships comes naturally.


Update your approaches and skills to enhance the viability of your events.


Sponsorship Classes, Temple University, Philadelphia, Pa.

Parts 1 (a.m.) & 2 (p.m.): April 21 and November 17, 2018
Learn what sponsorship is, how it's distinct from corporate giving, how to develop corporate sponsorship opportunities for your events, and best practices to attract, retain, and expand relationships with corporate partners in these two half-day classes. Temple University, School of Sport, Tourism & Hospitality Management, part of the award-winning Event Leadership Executive Certificate Program. For more information, visit the Temple program web site.

5 Common Marketing Communications Mistakes and How to Avoid Them

Tuesday, February 20, 2018 | 12:30-2 p.m. Hosted by The Alliance of Community Services Providers.
In an increasingly media saturated world, we are barraged with marketing messages daily. Traditional media have less impact than just 5 years ago. Hundreds of millions of web pages now exist. We tweet, post, friend, and follow. But the challenge is on to tell compelling stories that really engage donors, members, constituents, stakeholders, funders, and partners. 
Geared for the executive director and senior staff, this workshop will teach you how to improve your organization’s visibility and repute. Overcome the top 5 marketing communications errors revenue strategist Gail Bower regularly sees. Learn what those mistakes are, why correcting them is important, and how to take steps to change ineffective habits into practices that create an outcome.
You’ll learn:
  • Why a marketing communications strategy is an essential tool;
  • How “saving money” – by not using a graphic designer or by using an intern for your social media content – undercuts efforts;
  • How to identify the real messages communications materials send;
  • How it’s possible to do big things with little budgets.
  • Uncover the marketing mistakes you may be making and how to change them. 

Uncovering Uncertainty

Private event. February 1, 2018
Uncover uncertainties, identify the impact, and connect these findings to 2018 plans.
We'll uncover:
  • Uncertainties across a wide spectrum that could affect your work and your organizations' outcomes.
  • Opportunities you may not have noticed.
  • The impact these uncertainties and opportunities may have for your organization.
  • The best ways to address these issues going forward.

Webinar: An Executive Update: 10 Tips for Your 2018 Sponsorship Success

Wednesday, January 31, 2018 | 11 a.m. to 12:15 p.m. Hosted by PANO.
It’s easy to get complacent with our sponsorship operations. With so much on your plate, you may be tempted to tweak what worked last year and move on. 
If that’s your approach, chances are high you’re leaving money on the table. Join revenue strategist Gail Bower to learn key trends that effect sponsorship and how to leverage them if you want to boost your sponsorship revenue.
You’ll learn:
  • Why Gail believes now is an excellent time to partner with your business community
  • 5 areas of your operation where you may have blindspots
  • The 3 best opportunities for corporate sponsorship today, and
  • The one key activity that needs to be on every executive director’s agenda.
  • With critical revenue sources at risk, corporate sponsorship—an earned revenue stream—can be a great way to supplement philanthropic or government support and increase unrestricted dollars. Improve your results with these 10 tips.
Who should participate: 
  • CEO or Executive Director
  • Board Chair and Board members
  • Director of Development 
  • Director of Marketing