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  • How to Jump-start Your Sponsorship Strategy in Tough Times
    How to Jump-start Your Sponsorship Strategy in Tough Times
    by Gail S. Bower

Gail Bower Quoted in the Media

Gail Bower is a frequent source for the media on corporate sponsorship, events, marketing, strategy, among other topics. Need an expert opinion for your story? Contact Gail at 215/922-6937 or at

Recent stories

How Three Companies Created Win-Win Partnerships with Nonprofits by Ilene Denton.
941CEO magazine, October 12, 2017. Scroll down to sidebar, What to ask before you jump into a corporate sponsorship.

Corporate partnerships are now about “an exchange of value,” she says, and must be strategic.

Business Lessons Learned from the Rolling Stones by Roberta Matuson and Gail S. Bower.
Forbes, May 11, 2017. 


In the Tri-County, SCORE one for taking the long view by Jeff McGaw.
Reading Eagle, October 22, 2016. 


Bower does believe, however, that by looking at trends in society, technology, economics, the environment and politics, and by generally increasing their awareness of the world, businesses and nonprofits can position themselves for future success.

“Go outside of your comfort zone,” she said. “What are the weak signals in your industry that five, 10 or 15 years down the road can impact you?”


Olympic Stocks: 5 Companies Betting Big on Rio by John Divine.

U.S. News & World Report, August 3, 2016.

With the push to expand their markets globally and with the rise of countries like Brazil and continents like South America in the world economy, sponsoring a mega-event like the Olympics in Rio is a great investment.

Letter to the Editor: Historic Philadelphia's Chinese Lantern Festival
Philadelphia Inquirer, May 12, 2016.

With government sources of revenue always at risk and philanthropy based somewhat on whim, nonprofits are wise to explore innovative ideas to supplement their revenue and gain self-sufficiency.

The How of Philanthropy by Judy Kneiszel
QSR Magazine. December 2015.

A Gnarly Approach to Giving Back by Judy Kneiszel
QSR Magazine. June 2015.

“There are tens of thousands of nonprofits in the country and a business does not have an unlimited supply of dollars, product, or human resources, so each business has to figure out what is going to work the best for them,” Bower says.

FIFA and alleged corruption: what’s a sponsor to do? by Trevor Little
World Trademark Review. June 3, 2015 

In terms of metrics that can be adopted to allow such analysis, while Bower notes that “the measurement that counts the most is product sales because sales, after all, are why any company markets and sponsors”....

Serve More with Great Partnerships: Five Tips from an Expert.
LIONS Magazine, Lions Clubs International. January 2015. p. 48.

"As you build your relationships, your partnerships can blossom in new ways. Having a long-term perspective will keep the creativity and impact of partnerships alive."

Anticipate benefits and risk to mitigate harm, leverage your events by Kelly Sullivan  
Nonprofit Business Advisor, Jossey-Bass A Wiley Brand | December 1, 2014

"The key word is strategy. Too often people just launch into ‘Hey, let’s put on a show,’ as if that will suddenly solve the organization’s problems,” Bower said. “Event producers must have the foresight to anticipate both the benefits and risks that may come with an event and work to mitigate the risks in advance.”

Sponsoring Events: How this one-to-one marketing tool can grow your business by Robert Lerose 
Bank of America Small Business Community | October 22, 2014 

What distinguishes corporate sponsorship from all of the other marketing media is that it's experiential. It provides and enables a face-to-face, heart-to-heart experience between the attendee of an event and the brand or product or service. I always say it's the ultimate social medium.   Gail S. Bower, Marketing and Sponsorship Strategist

 The Main Event(s) by Erin Brereton (pdf)
Legal Management | December 2013 

Meeting Management: Sponsorship — More Than 'Logo Soup' by Michelle Russell
Convene Magazine | November 2012

Is Corporate Sponsorship Right for Your Company?  
Russell Bedford Business World | Autumn 2012

Finding Fiscal Friends by Elaine Pofeldt  PDF page 74
One+ magazine | July 2012

Meeting Sponsorship Challenges by Sheila Grant (pdf)
Downtown Promotion Reporter | May 2012

The Best Ways to Market Your Practice at Local Events by Victoria Stagg Elliott 
American Medical News | May 14, 2012

What Every Small Business Needs to Know About Being a Sponsor by Cindy Vanegas
Fox Small Business Center | September 6, 2011

Second Tier Destination = First-Rate ROI by Dalia Fahmy PDF page 25
One+ magazine | July/August, 2009

All Dressed Up and Nowhere to Show by Carolyn Ridings Emge (pdf)
Australasian Surf Business Magazine | Issue #42 July 2011

Make a Lasting Impression: How to maximize the effectiveness of your sponsorship opportunities by Michael J. McDermott   ANA Magazine (Association of National Advertisers)  |  June 2011

Pocono Raceway is $152 Milion Pot of Gold by Vinny Vella
Pocono Record | June 12, 2011

Expand your Global Network Without Leaving Philadelphia by Lisa Litzinger
Drexel University's Lebow College of Business' LEAD Magazine Vol. 4 Issue 2 (Fall/Winter 2010), pp. 10-13

Charitable Giving Isn't an Option, Consumers Say by Denene Brox
QSR Magazine | December 2010

Letter to the Editor: Plenty for the city and state to celebrate with center
Philadelphia Inquirer | November 27, 2010

Book Reviews:

Corporate Sponsorships: Getting and Keeping Them When Times are Tough by Joanne Fritz Guide | September 7, 2010

Book Review
Review of Gail Bower's guidebook in the International Festival & Events Association's magazine, ie: the business of international events - Spring 2010.

Design for the Future by Dalia Fahmy
One+ magazine
| July/August, 2009

To Give, or Not to Give by Bob Diddlebock
Time magazine
| April 30, 2009

Corporate Sponsorship Consultant Gail Bower Offers Teleseminar for Nonprofit Organizations and Event Producers
Fundraising Success Magazine | April 14, 2009

Whistle While You Work by Galia Myron
| February 11, 2009

Justified by Dalia Fahmy PDF page 70
Meeting Professionals International's One+ Magazine | February 2009

The Lure of Obamarketing by Galia Myron
| January 28, 2009

Making Your Message Matter
Online Discussion with Gail Bower and Amy Harbison
The Chronicle of Philanthropy | January 21, 2009

On effective communications tactics during the recession:

"One of the most important ways you will stand out and make your message matter is to take a leadership role. Be bold; don't recoil. Instill confidence in your community, constituents, staff, and donors. Guide them through these times; support them as they navigate their lives; be a bright spot and a source of comfort through your communications."  

--Gail S. Bower

Meet Different in the New Economy? by Dalia Fahmy PDF page 78
Meeting Professionals International's One+ Magazine | January 2009

Meet Different en la nueva economía? by Dalia Fahmy
Event Planner Spain | 24 January 2009

Is the Sky Falling - or Has Apple Outgrown Macworld? by Erika Morphy
MacNewsWorld | December 17, 2008

Convene and Commiserate by Kevin Woo
Meeting Professionals International's One+ Magazine | October 2008

How to Compete With Other Organizations by Kim Seidel
The Membership Management Report | August 2008

Self-Service Kiosks: Bane or Boon? by Erika Morphy
CRM Buyer
| July 28, 2008

Thinking Outside of the Box by Carol Brzozowski
Sanitation Journal | May 2008 

Going Green at Work by Anthony Balderrama
| April 14, 2008

Engage Readers with Special Events
Direct Marketing News | February 04, 2008