Visit this section regularly to find a wealth of information by marketing, event, and corporate sponsorship strategist Gail Bower. Topics include:
Assets & Revenue | Corporate Sponsorship | Events & Festivals | Experience | Future | Marketing | Strategy & Change
If your corporation is like most, you’re inundated with funding and sponsorship requests from nonprofit organizations. While these ties may be ideal marketing vehicles to support communications initiatives, partnerships that are poorly selected or structured waste money, have no impact, or, worse, yield repercussions.
Is this the right time for your brand to partner with a non-profit or cause?
Nonprofit organizations have valuable knowledge to share, important stories, and great news to deliver. But often they deliver it like raw data.
Marketing | Share Article If you aren’t targeting clear business outcomes for your events, you may be “putting a bird on it.” (Or for you classic movie fans: “Let’s put on a show.”)
Events have the special power of building excitement, unifying a community, and rallying individuals around a greater cause.
A friend, nicely dressed and carrying a one-of-a-kind laptop case, recently walked into a mostly empty department store in Center City Philadelphia, eager to buy a new jacket. He’d been searching around, and there he hoped to end his quest. He wandered through the Men’s department, checking out the options, trying on a few that caught his eye, when he realized someone had an eye on him.
Experience | Share Article So what motivates a corporation to work with your non-profit organization or festival/event, and how can you be sure that you’re able to compete with a valuable offering?
If a well-intentioned guest arrived at your annual gala wearing sweatpants, ratty shoes, and clearly had not put comb to hair, what would your impression be?
Turbulent times usually cue the budget crunchers to slash the marketing budgets. Here are three reasons why that’s a bad idea.
Marketing | Share Article Three key ingredients are necessary for your anniversary event’s success
