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    How to Jump-start Your Sponsorship Strategy in Tough Times
    by Gail S. Bower
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Visit this section regularly to find a wealth of information by marketing, event, and corporate sponsorship strategist Gail Bower. Topics include:

Assets & Revenue  |  Corporate Sponsorship  |  Events & Festivals  |  Experience  |  Future  |  Marketing  |  Strategy & Change

Entries in Experience (1)

Monday
Feb182013

How Easy Is It To Do Business With You? 

A friend, nicely dressed and carrying a one-of-a-kind laptop case, recently walked into a mostly empty department store in Center City Philadelphia, eager to buy a new jacket. He’d been searching around, and there he hoped to end his quest. He wandered through the Men’s department, checking out the options, trying on a few that caught his eye, when he realized someone had an eye on him.

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