Visit this section regularly to find a wealth of information by marketing, event, and corporate sponsorship strategist Gail Bower. Topics include:
Assets & Revenue | Corporate Sponsorship | Events & Festivals | Experience | Future | Marketing | Strategy & Change
Nonprofit organizations have valuable knowledge to share, important stories, and great news to deliver. But often they deliver it like raw data.
Marketing | Share Article If a well-intentioned guest arrived at your annual gala wearing sweatpants, ratty shoes, and clearly had not put comb to hair, what would your impression be?
Turbulent times usually cue the budget crunchers to slash the marketing budgets. Here are three reasons why that’s a bad idea.
Marketing | Share Article Changes in the media landscape signal an interesting opportunity for non-profit organizations and other properties with high-value corporate sponsorship programs.
