Buy the Book
  • How to Jump-start Your Sponsorship Strategy in Tough Times
    How to Jump-start Your Sponsorship Strategy in Tough Times
    by Gail S. Bower
Resources

Articles & White Papers

Visit this section regularly to find a wealth of information by marketing, event, and corporate sponsorship strategist Gail Bower. Topics include:

Assets & Revenue  |  Corporate Sponsorship  |  Events & Festivals  |  Experience  |  Future  |  Marketing  |  Strategy & Change

Entries in Marketing (4)

Monday
Feb182013

Connecting Dots the Size of Small Fists

Nonprofit organizations have valuable knowledge to share, important stories, and great news to deliver. But often they deliver it like raw data.

Click to read more ...

Sunday
Feb172013

Is Graphic Design Important?

If a well-intentioned guest arrived at your annual gala wearing sweatpants, ratty shoes, and clearly had not put comb to hair, what would your impression be?

Click to read more ...

Sunday
Feb172013

Marketing in a Volatile Market

Turbulent times usually cue the budget crunchers to slash the marketing budgets. Here are three reasons why that’s a bad idea.

 

Click to read more ...

Sunday
Feb172013

Sponsorship and the Fragmenting Media

Changes in the media landscape signal an interesting opportunity for non-profit organizations and other properties with high-value corporate sponsorship programs.

 

Click to read more ...