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  • How to Jump-start Your Sponsorship Strategy in Tough Times
    How to Jump-start Your Sponsorship Strategy in Tough Times
    by Gail S. Bower
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Articles & White Papers

Visit this section regularly to find a wealth of information by marketing, event, and corporate sponsorship strategist Gail Bower. Topics include:

Assets & Revenue  |  Corporate Sponsorship  |  Events & Festivals  |  Experience  |  Future  |  Marketing  |  Strategy & Change

Entries in Corporate Sponsorship (11)

Sunday
Feb172013

4 Ways Partnerships with Nonprofits Fail & What to Do About It

If your corporation is like most, you’re inundated with funding and sponsorship requests from nonprofit organizations. While these ties may be ideal marketing vehicles to support communications initiatives, partnerships that are poorly selected or structured waste money, have no impact, or, worse, yield repercussions.

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Monday
Feb182013

Choosing Your Non-Profit Partners: What to Look For and What to Avoid

Is this the right time for your brand to partner with a non-profit or cause?

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Monday
Feb182013

How Your Organization Supports Sponsors' Goals

So what motivates a corporation to work with your non-profit organization or festival/event, and how can you be sure that you’re able to compete with a valuable offering?

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Sunday
Feb172013

Sponsorship and the Fragmenting Media

Changes in the media landscape signal an interesting opportunity for non-profit organizations and other properties with high-value corporate sponsorship programs.

 

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Monday
Feb182013

The Gold-Silver-Bronze Sponsorship Package is Out. Find Out What’s In.

In your work with the corporate sector, are you frustrated when most corporations select the least expensive level of support for your event? Do you struggle to engage corporations at higher levels? Do your organization’s calls to corporate leaders often go ignored?  

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Monday
Feb182013

The Power of Sponsorship

Every year at the JVC Jazz Festival, Newport (originally the Newport Jazz Festival), I was reminded of the power of corporate sponsorship in my collaboration with our sponsor Mercedes-Benz.

 

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Friday
Aug092013

Too Small for Corporate Sponsorship? Think Again: How Your Business Benefits, Just like the Big Guys 

If your business has avoided exploring corporate sponsorship and cause marketing, thinking your marketing dollars are better spent on social media or traditional advertising, you're missing sales opportunities.

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Monday
Feb182013

Top 10 Skills and Characteristics of Successful Sponsorship Sellers

If you lead an organization as its executive director or CEO or as a board member, you may be charged with hiring a sponsorship staff member and not know how to evaluate candidates.  Or, perhaps you’re considering a career transition from the for-profit to the nonprofit sector, and sponsorship is an area you’re considering.

Here's a list of the top 10 skills and characteristics:

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Sunday
Feb172013

We’re Broke. Want to Sponsor Us?

I can scarcely think of a worse sales pitch than, “We’re broke, and we need your money to pay our bills.”

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Monday
Feb032014

Why Board Members Aren't On Board With Your Corporate Sponsorship Efforts

Time for true confessions: have you ever secretly or publicly expressed frustration that board members aren’t assisting your sponsorship development efforts? If yours is like most organizations, the answer to that question is a resounding YES! (That would be a “yes” shouted.) (If you’re like many individuals who serve on nonprofit boards of directors, you’ve probably experienced your own frustrations or felt mild pressure to support an organization you cared about, but you found yourself unable to take action.) Chances are, there are good reasons for these related experiences, and until you uncover the answers and resolve them, nothing will change.

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