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  • How to Jump-start Your Sponsorship Strategy in Tough Times
    How to Jump-start Your Sponsorship Strategy in Tough Times
    by Gail S. Bower

Articles & White Papers

Visit this section regularly to find a wealth of information by marketing, event, and corporate sponsorship strategist Gail Bower. Topics include:

Assets & Revenue  |  Corporate Sponsorship  |  Events & Festivals  |  Experience  |  Future  |  Marketing  |  Strategy & Change

Entries in For Sponsors (3)


4 Ways Partnerships with Nonprofits Fail & What to Do About It

If your corporation is like most, you’re inundated with funding and sponsorship requests from nonprofit organizations. While these ties may be ideal marketing vehicles to support communications initiatives, partnerships that are poorly selected or structured waste money, have no impact, or, worse, yield repercussions.

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Choosing Your Non-Profit Partners: What to Look For and What to Avoid

Is this the right time for your brand to partner with a non-profit or cause?

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Too Small for Corporate Sponsorship? Think Again: How Your Business Benefits, Just like the Big Guys 

If your business has avoided exploring corporate sponsorship and cause marketing, thinking your marketing dollars are better spent on social media or traditional advertising, you're missing sales opportunities.

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