Gail Bower's Blog

Gail BowerThis blog will help you and your organization flourish.

Find provocative ideas, strategies, and best practices to increase your organization's visilibity, revenue, and impact.

Your comments, questions, and topic suggestions are welcome.

Enjoy!

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Blog
Monday
Aug142017

Tricky business

Find out how it feels to be on the receiving end of business trickery.

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Monday
Aug072017

Any hidden gems lying around?

What assets do you have lying around that could be dusted off, polished up, and put to good use in a generative, productive way?

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Monday
Jul312017

Fire!

Could there be any fires smoldering in your organization?

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Monday
Jul242017

Sabotage at the Crossroad

Driving down the street the other day, I burned rubber, squealing my breaks, to stop short in an intersection even though I had a green light. 


The reason? 

To avoid hitting a man on a bicycle who sped through his red light without looking for oncoming traffic. 

What made the situation bizarre is that he was wearing a paper mask to filter out air pollution.

So he took a preventive measure (paper mask) to protect himself from something he cannot control (air pollution) yet failed to take a step guaranteed not to cause him injury (stopping at the red light) over which he had complete control.

Taking preventive action — in other words taking steps in the present to prevent something in the future — is generally a wise move, assuming it’s a good option. But when we undermine that action with sabotaging behavior, we’re at net zero.

Do you see this pattern anywhere in your life?

Sunday
Jul162017

How to Better Leverage Trends for Branding and Marketing Liftoff

Being aware of and tapping into trends and the cultural zeitgeist can be a great way to keep your marketing messages and brand contemporary to new and existing audiences. Business leaders, entrepreneurs, marketers, and enterprising nonprofit CEOS are notoriously curious. When you have this trait, you’re eager, playful, and exploratory. On the flip side, however, you also may have shiny object syndrome, quickly growing bored with what feels like the same messages and stories you repeat often. To keep them fresh and interesting, for you and your audiences, align them with a trend.

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