Gail Bower's Blog

Gail BowerThis blog will help you and your organization flourish.

Find provocative ideas, strategies, and best practices to increase your organization's visilibity, revenue, and impact.

Your comments, questions, and topic suggestions are welcome.

Enjoy!

Looking for more information on corporate sponsorship? Visit Sponsorship Strategist, for buyers and sellers of corporate sponsorship.

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    How to Jump-start Your Sponsorship Strategy in Tough Times
    by Gail S. Bower
Blog
Sunday
Feb112018

Stop worrying about the new tax law

If your individual giving dynamic is solely based on donors receiving a tax deduction, you’ve got bigger problems to worry about.

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Tuesday
Feb062018

The metrics that matter for your team's performance

If your seller is busy making lots of calls to the wrong types of leads —companies that are inappropriate or too small for the opportunities you have to sell, for example — he or she will struggle to achieve the ultimate goals. On the other hand, a seller who pays attention to this data, who doesn’t waste his or her time on the wrong opportunity, and who works to improve his or her persuasiveness is likely on the path to meeting annual goals. Find out more about what you need to pay attention to.

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Friday
Jan262018

It's the moment for your business to lead

Do you have the courage to be a hero in your community?

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Monday
Jan222018

What is your ROM (Return on Mission)?

For too many businesses, mission or purpose is either a passing fad to motivate their sales teams or a jumble of marketing jargon on their web sites. Companies with real mission commitment know that mission is a strategic imperative, as important as marketing, sales, talent acquisition, and other key performance drivers. They also know their ROM, or Return on Mission. What’s yours?

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Monday
Jan152018

Rules or guidelines?

Are there rules in your organization that are actually undermining the experience of your brand? Take a look at the impact of following rules vs. using good judgment.

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