Gail Bower's Blog

Gail BowerThis blog will help you and your organization flourish.

Find provocative ideas, strategies, and best practices to increase your organization's visilibity, revenue, and impact.

Your comments, questions, and topic suggestions are welcome.

Enjoy!

Looking for more information on corporate sponsorship? Visit Sponsorship Strategist, for buyers and sellers of corporate sponsorship.

Looking for a specific topic?

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  • How to Jump-start Your Sponsorship Strategy in Tough Times
    How to Jump-start Your Sponsorship Strategy in Tough Times
    by Gail S. Bower
Blog
Monday
Sep262016

The Fallacy of Free

Your organization undoubtedly offers programs and services to one or more audience or constituency. You’re likely quite proud of your services, and your team strives to improve quality and impact. Here’s a question for you: Have you ever considered how well you’re pricing those services? Or have you defaulted to “free”? Default, of course, is not sound strategy. And free may or may not be sound strategy.

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Sunday
Jan032016

Strategy + Your Brand

Is your organization ready for a reset? Are you addressing significant change, such as a merger? You’re probably now itching to update your brand. Or modernize your strategy? But which comes first? And where do other revenue-generating assets, like sponsorship, fit?

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Sunday
Nov012015

What impedes your business

Where does business — from sponsors, donors, funders, or customers — get held up in your organization?

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Thursday
Apr162015

(Fish) Food for Thought: 8 Lessons You Can Learn from Shark Tank

If you want to understand how your business model works and what it means to be a great partner, tune in to Shark Tank. Read on for 8 timeless business lessons to learn from Shark Tank.

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Thursday
Dec042014

Gail Bower on high performance sponsorship

Want to learn how your organization can boost its sponsorship results through better performance?
Tune in to a live interview with sponsorship strategist Gail Bower Friday, December 5, 2014, at 1-1:30 p.m. EST on Nonprofit Radio with Tony Martignetti. Follow Tony (@TonyMartignetti) and tweet in your questions.

 

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