Gail Bower's Blog

Gail BowerThis blog will help you and your organization flourish.

Find provocative ideas, strategies, and best practices to increase your organization's visilibity, revenue, and impact.

Your comments, questions, and topic suggestions are welcome.


Looking for more information on corporate sponsorship? Visit Sponsorship Strategist, for buyers and sellers of corporate sponsorship.

Looking for a specific topic?

Buy the Book
  • How to Jump-start Your Sponsorship Strategy in Tough Times
    How to Jump-start Your Sponsorship Strategy in Tough Times
    by Gail S. Bower

Entries in Flourish (5)


Any hidden gems lying around?

What assets do you have lying around that could be dusted off, polished up, and put to good use in a generative, productive way?

Click to read more ...


Nonprofit Earned Income: Your Questions Answered

Hundreds of nonprofit leaders across the country shared important questions they had about earned revenue and how this source could be of benefit to their organizations, supplementing less reliable philanthropic revenue. During a webinar on earned revenue I presented last week, I answered many of these questions, but there were still lots of good ones that remained unanswered. This post, along with a Guide to Earned Income I compiled, attempts to answer more.

Click to read more ...


(Fish) Food for Thought: 8 Lessons You Can Learn from Shark Tank

If you want to understand how your business model works and what it means to be a great partner, tune in to Shark Tank. Read on for 8 timeless business lessons to learn from Shark Tank.

Click to read more ...


How's YOUR brand?

Today's fast-paced environment challenges organizations to keep up. It also demands that we as individuals stay ahead. Your personal brand is one of your most important assets. How is your brand? Fresh, relavent and competitive? Or could it use a little inspiration? Meet Dorie Clark for some pointers.

Click to read more ...


This blog will help you flourish.

With a nod to Martin Seligman,* I introduce you to my new blog, dedicated to helping you and the organization you lead flourish.

In the last couple years, I’ve noticed that this word, “flourish,” keeps popping up in our culture archetypally, perhaps beckoning us out of the Great Recession and recent world turmoil and towards an easier, simpler, happier, more enjoyable life. It's the antidote to the volatility many experience through the accelerated change present in our world.

Seligman, of course, published his book, Flourish, around this time and identifies five “endeavors” we may choose to pursue:

  • Positive emotion
  • Engagement
  • Good relationships
  • Meaning
  • Accomplishment or achievement

He urges each of us in the free world to choose this approach, PERMA for short. (Watch this short talk to learn more.)

Flourishing Organizations

Not surprisingly an organization that flourishes shares many of the same characteristics. Here are my observations:


Thriving organizations are clear on their core value. It's the reason they exist and what makes them distinct. It's not the set of services you offer, the programs or products you have. That's the surface. Dig deeper. It's the heart and soul of your organization, its raison d'etre.


Because flourishing organizations are clear about their value and who they are at the core, they can manifest and express that value meaningfully. 


Customers, constituents, donors, stakeholders, volunteers, sponsors, and others are attracted to that value and enjoy the experience of it. They become engaged and ultimately, hopefully, loyal.

Economic vitality

Because customers, constituents, donors, and sponsors are engaged, organizations enjoy economic vitality. They are relevant, aligned, and compensated or funded for the value provided.


Trusting, collaborative internal and external relationships among staff, suppliers, partners, and stakeholders — and of course with customers, constituents, and donors — are the norm.

Positive culture

The organization's culture values a positive, optimistic outlook; is proactive in its endeavors; and innovates continously as an indicator of such culture and expression of value.


An organization that flourishes has a clear, ambitious, practical strategy designed to guide its team into the future.

That's it: VMEERPS. Certainly not as aesthetically pleasing an acronym as Seligman's PERMA, I realize. But it is that simple. Perhaps not easy, but simple. 

What You'll Find Here

My core value is about helping leaders design their futures so they and their organizations (nonprofits, associations, destinations, regions, or businesses) flourish. Through this blog, a complement to my blog on corporate sponsorship,, we'll explore ways organizations can:

  • uncover and bring their organizational value to life, 
  • engage audiences in meaningful experiences,
  • deliver messages and articulate value in compelling ways,
  • generate new revenue by developing new value or existing value to new markets, and 
  • become cultures where innovation thrives and a flourishing future emerges.

I look forward to your comments and dialogue through the journey. A couple thoughts as we begin:

  1. I sincerely welcome your participation in the community I hope this blog will create. 
  2. Feel free to post your comments; however, please note that I reserve the right to remove posts that are inappropriate or not in the spirit of this blog. That said, challenge, provocation, questioning are all welcome.
  3. Have fun and feel free to contact me with your suggestions, questions, or topic ideas.  

Ready? Set? Flourish



*Seligman opens his book, Flourish, with "This book will help you flourish," an uncomfortable promise for a scientist, he tells readers.