Gail Bower's Blog

Gail BowerThis blog will help you and your organization flourish.

Find provocative ideas, strategies, and best practices to increase your organization's visilibity, revenue, and impact.

Your comments, questions, and topic suggestions are welcome.

Enjoy!

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    by Gail S. Bower
Blog

Entries in Marketing (16)

Wednesday
May302018

How's your communication and experiential alignment?

Clients experience your brand or company in a particular way. But what happens when communications efforts, digital and real life, don't support that experience?

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Sunday
Feb112018

Stop worrying about the new tax law

If your individual giving dynamic is solely based on donors receiving a tax deduction, you’ve got bigger problems to worry about.

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Monday
Jan222018

What is your ROM (Return on Mission)?

For too many businesses, mission or purpose is either a passing fad to motivate their sales teams or a jumble of marketing jargon on their web sites. Companies with real mission commitment know that mission is a strategic imperative, as important as marketing, sales, talent acquisition, and other key performance drivers. They also know their ROM, or Return on Mission. What’s yours?

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Tuesday
Dec122017

Lead Us, Please. How to educate us, build a community of supporters, and combat #fakenews.

Chaos, turmoil and divisiveness. For many, these words describe the state of political and cultural affairs in the U.S. right now. Politics aside, how are you taking advantage of this situation? While some people may be in a constant state of fretting, some blissfully ignoring reality, and still others satisfied with the new reality, a group of visionary organizations is stepping into the void as leaders. And that’s where you want to be, too.

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Wednesday
Nov152017

Elderproofed: A Report from the Frontline

Is it possible your business is "elderproofed"? When you elderproof, you cut off deeper engagement with customers. You limit the purchase of your products or services. You annoy elder customers. And their family members. When that happens you lose trust and repute because your company sends the message that it does not care. And you miss out on revenue opportunities.

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