Gail Bower's Blog

Gail BowerThis blog will help you and your organization flourish.

Find provocative ideas, strategies, and best practices to increase your organization's visilibity, revenue, and impact.

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Entries in Marketing (10)


Nonprofit Earned Income: Your Questions Answered

Hundreds of nonprofit leaders across the country shared important questions they had about earned revenue and how this source could be of benefit to their organizations, supplementing less reliable philanthropic revenue. During a webinar on earned revenue I presented last week, I answered many of these questions, but there were still lots of good ones that remained unanswered. This post, along with a Guide to Earned Income I compiled, attempts to answer more.

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Is your marketing director ripping you off?

One of the most important functions in your nonprofit organization is your marketing department. Are you investing adequately or throwing resources down the drain? If you're serious about your mission and strategy, read on.

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Ideas for Engaging Members

My friend Beth Brodovsky gave membership organizations a huge gift when she created her podcast, called Driving Participation, now in its 137 episode!

If your membership organization is looking to jump-start 2017 with some ideas about what works to engage members and build your organization's brand, check out the podcast, and in particular, this week's episode.

Beth synthesizes ideas from sixteen guests — including myself — about what worked in 2016.

Thank you, Beth.

As you bring 2016 to a close, I hope these ideas inspire you for 2017. Happy New Year!




We Need You Now More Than Ever

If you work for or serve a mission-driven organization — a nonprofit, an association, or a purpose-driven company — we have work to do. The world — your world — needs you now more than ever.

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My client asked me to #GetNaked

Imagine my surprise when I opened an email from my client’s organization, and the message encouraged me to #GetNaked. “Don’t be shy,” the message said.

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