Gail Bower's Blog

Gail BowerThis blog will help you and your organization flourish.

Find provocative ideas, strategies, and best practices to increase your organization's visilibity, revenue, and impact.

Your comments, questions, and topic suggestions are welcome.

Enjoy!

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Blog

Entries in Marketing (11)

Sunday
Jul162017

How to Better Leverage Trends for Branding and Marketing Liftoff

Being aware of and tapping into trends and the cultural zeitgeist can be a great way to keep your marketing messages and brand contemporary to new and existing audiences. Business leaders, entrepreneurs, marketers, and enterprising nonprofit CEOS are notoriously curious. When you have this trait, you’re eager, playful, and exploratory. On the flip side, however, you also may have shiny object syndrome, quickly growing bored with what feels like the same messages and stories you repeat often. To keep them fresh and interesting, for you and your audiences, align them with a trend.

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Monday
Apr032017

Nonprofit Earned Income: Your Questions Answered

Hundreds of nonprofit leaders across the country shared important questions they had about earned revenue and how this source could be of benefit to their organizations, supplementing less reliable philanthropic revenue. During a webinar on earned revenue I presented last week, I answered many of these questions, but there were still lots of good ones that remained unanswered. This post, along with a Guide to Earned Income I compiled, attempts to answer more.

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Saturday
Feb182017

Is your marketing director ripping you off?

One of the most important functions in your nonprofit organization is your marketing department. Are you investing adequately or throwing resources down the drain? If you're serious about your mission and strategy, read on.

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Friday
Dec302016

Ideas for Engaging Members

My friend Beth Brodovsky gave membership organizations a huge gift when she created her podcast, called Driving Participation, now in its 137 episode!

If your membership organization is looking to jump-start 2017 with some ideas about what works to engage members and build your organization's brand, check out the podcast, and in particular, this week's episode.

Beth synthesizes ideas from sixteen guests — including myself — about what worked in 2016.

Thank you, Beth.

As you bring 2016 to a close, I hope these ideas inspire you for 2017. Happy New Year!

 

 

Wednesday
Nov092016

We Need You Now More Than Ever

If you work for or serve a mission-driven organization — a nonprofit, an association, or a purpose-driven company — we have work to do. The world — your world — needs you now more than ever.

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