Gail Bower's Blog

Gail BowerThis blog will help you and your organization flourish.

Find provocative ideas, strategies, and best practices to increase your organization's visilibity, revenue, and impact.

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Blog

Entries in Marketing (13)

Tuesday
Dec122017

Lead Us, Please. How to educate us, build a community of supporters, and combat #fakenews.

Chaos, turmoil and divisiveness. For many, these words describe the state of political and cultural affairs in the U.S. right now. Politics aside, how are you taking advantage of this situation? While some people may be in a constant state of fretting, some blissfully ignoring reality, and still others satisfied with the new reality, a group of visionary organizations is stepping into the void as leaders. And that’s where you want to be, too.

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Wednesday
Nov152017

Elderproofed: A Report from the Frontline

Is it possible your business is "elderproofed"? When you elderproof, you cut off deeper engagement with customers. You limit the purchase of your products or services. You annoy elder customers. And their family members. When that happens you lose trust and repute because your company sends the message that it does not care. And you miss out on revenue opportunities.

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Sunday
Jul162017

How to Better Leverage Trends for Branding and Marketing Liftoff

Being aware of and tapping into trends and the cultural zeitgeist can be a great way to keep your marketing messages and brand contemporary to new and existing audiences. Business leaders, entrepreneurs, marketers, and enterprising nonprofit CEOS are notoriously curious. When you have this trait, you’re eager, playful, and exploratory. On the flip side, however, you also may have shiny object syndrome, quickly growing bored with what feels like the same messages and stories you repeat often. To keep them fresh and interesting, for you and your audiences, align them with a trend.

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Monday
Apr032017

Nonprofit Earned Income: Your Questions Answered

Hundreds of nonprofit leaders across the country shared important questions they had about earned revenue and how this source could be of benefit to their organizations, supplementing less reliable philanthropic revenue. During a webinar on earned revenue I presented last week, I answered many of these questions, but there were still lots of good ones that remained unanswered. This post, along with a Guide to Earned Income I compiled, attempts to answer more.

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Saturday
Feb182017

Is your marketing director ripping you off?

One of the most important functions in your nonprofit organization is your marketing department. Are you investing adequately or throwing resources down the drain? If you're serious about your mission and strategy, read on.

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