Gail Bower's Blog

Gail BowerThis blog will help you and your organization flourish.

Find provocative ideas, strategies, and best practices to increase your organization's visilibity, revenue, and impact.

Your comments, questions, and topic suggestions are welcome.

Enjoy!

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Blog

Entries in Marketing (23)

Monday
Sep302019

10 signs your marketing strategy needs a reboot

I’ve noticed a troubling trend. When it comes to marketing, too many nonprofit organizations of all different sizes are winging it. Find out what you can do about it and what the advantages are.

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Monday
Sep302019

What you can learn from my new superhero

Greta Thunberg is my new superhero. Here’s what you can learn about marketing communications from this Swedish 16-year-old.

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Tuesday
Jul302019

Know your audiences

Your organization likely has a database, an email list, or at the very least a big spreadsheet of names and addresses. How much do you really know about these individuals? Find out the value of segmenting and really understanding your customers, donors, and broader audiences.

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Monday
Jul152019

How expensive is that pro bono service?

It sounds like a dream to find someone to do something your organization needs but that you don’t want to pay for. I’m sure there are plenty of success stories. But there’s a flip side.

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Tuesday
May072019

Insider info for executive directors: Growing audiences who love and support your mission

Marketing needs to be an ongoing, strategy-fueled activity in your organization, and too few organizations are investing in effective approaches. How do you know if your approach is effective? And what can you do to improve?

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