Gail Bower's Blog

Gail BowerThis blog will help you and your organization flourish.

Find provocative ideas, strategies, and best practices to increase your organization's visilibity, revenue, and impact.

Your comments, questions, and topic suggestions are welcome.

Enjoy!

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Blog

Entries in Marketing (18)

Thursday
Jan172019

Why you should create some fake news 

Today was one of the first mornings in a long time that I read the news and smiled. I actually couldn’t wait until my partner woke up so I could share this fleeting moment of amusement with him. Amid the daily pummel of catastrophes was an article about real fake news.

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Monday
Nov192018

Start by giving thanks.

A couple weeks ago my friend, colleague, and writing buddy Val Jones, hosted a fun event to celebrate publishing her first book, Nonprofit Hero, which teaches board members how to be successful fundraisers. She quizzed us on a few startling statistics. Do you know the top three reasons why donors stop giving?

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Wednesday
May302018

How's your communication and experiential alignment?

Clients experience your brand or company in a particular way. But what happens when communications efforts, digital and real life, don't support that experience?

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Sunday
Feb112018

Stop worrying about the new tax law

If your individual giving dynamic is solely based on donors receiving a tax deduction, you’ve got bigger problems to worry about.

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Monday
Jan222018

What is your ROM (Return on Mission)?

For too many businesses, mission or purpose is either a passing fad to motivate their sales teams or a jumble of marketing jargon on their web sites. Companies with real mission commitment know that mission is a strategic imperative, as important as marketing, sales, talent acquisition, and other key performance drivers. They also know their ROM, or Return on Mission. What’s yours?

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