Gail Bower's Blog

Gail BowerThis blog will help you and your organization flourish.

Find provocative ideas, strategies, and best practices to increase your organization's visilibity, revenue, and impact.

Your comments, questions, and topic suggestions are welcome.


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Entries in Assets & Revenue (21)


4 factors that fuel revenue growth

Whether your business or nonprofit is crushing it or confused, four practices that are in your control can get you on a path to revenue growth.

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Stop worrying about the new tax law

If your individual giving dynamic is solely based on donors receiving a tax deduction, you’ve got bigger problems to worry about.

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The metrics that matter for your team's performance

If your seller is busy making lots of calls to the wrong types of leads —companies that are inappropriate or too small for the opportunities you have to sell, for example — he or she will struggle to achieve the ultimate goals. On the other hand, a seller who pays attention to this data, who doesn’t waste his or her time on the wrong opportunity, and who works to improve his or her persuasiveness is likely on the path to meeting annual goals. Find out more about what you need to pay attention to.

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What is your ROM (Return on Mission)?

For too many businesses, mission or purpose is either a passing fad to motivate their sales teams or a jumble of marketing jargon on their web sites. Companies with real mission commitment know that mission is a strategic imperative, as important as marketing, sales, talent acquisition, and other key performance drivers. They also know their ROM, or Return on Mission. What’s yours?

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What your organization’s Sustainability Quotient?

Too many nonprofit organizations—large and small—operate on razor thin margins and lack an adequate safety net. If that describes your organization’s fiscal health, follow the lead of my best clients by setting an intention and creating a strategy in 2018 to turn things around. And keep it there. Read more to find out the 3 aspects of sustainability you must constantly balance.

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