Gail Bower's Blog

Gail BowerThis blog will help you and your organization flourish.

Find provocative ideas, strategies, and best practices to increase your organization's visilibity, revenue, and impact.

Your comments, questions, and topic suggestions are welcome.


Looking for more information on corporate sponsorship? Visit Sponsorship Strategist, for buyers and sellers of corporate sponsorship.

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  • How to Jump-start Your Sponsorship Strategy in Tough Times
    How to Jump-start Your Sponsorship Strategy in Tough Times
    by Gail S. Bower

Ideas for Engaging Members

My friend Beth Brodovsky gave membership organizations a huge gift when she created her podcast, called Driving Participation, now in its 137 episode!

If your membership organization is looking to jump-start 2017 with some ideas about what works to engage members and build your organization's brand, check out the podcast, and in particular, this week's episode.

Beth synthesizes ideas from sixteen guests — including myself — about what worked in 2016.

Thank you, Beth.

As you bring 2016 to a close, I hope these ideas inspire you for 2017. Happy New Year!




We Need You Now More Than Ever

If you work for or serve a mission-driven organization — a nonprofit, an association, or a purpose-driven company — we have work to do. The world — your world — needs you now more than ever.

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The Fallacy of Free

Your organization undoubtedly offers programs and services to one or more audience or constituency. You’re likely quite proud of your services, and your team strives to improve quality and impact. Here’s a question for you: Have you ever considered how well you’re pricing those services? Or have you defaulted to “free”? Default, of course, is not sound strategy. And free may or may not be sound strategy.

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Strategy + Your Brand

Is your organization ready for a reset? Are you addressing significant change, such as a merger? You’re probably now itching to update your brand. Or modernize your strategy? But which comes first? And where do other revenue-generating assets, like sponsorship, fit?

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What impedes your business

Where does business — from sponsors, donors, funders, or customers — get held up in your organization?

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