Gail Bower's Blog

Gail BowerThis blog will help you and your organization flourish.

Find provocative ideas, strategies, and best practices to increase your organization's visilibity, revenue, and impact.

Your comments, questions, and topic suggestions are welcome.

Enjoy!

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    How to Jump-start Your Sponsorship Strategy in Tough Times
    by Gail S. Bower
Blog
Sunday
Jul162017

How to Better Leverage Trends for Branding and Marketing Liftoff

Being aware of and tapping into trends and the cultural zeitgeist can be a great way to keep your marketing messages and brand contemporary to new and existing audiences. Business leaders, entrepreneurs, marketers, and enterprising nonprofit CEOS are notoriously curious. When you have this trait, you’re eager, playful, and exploratory. On the flip side, however, you also may have shiny object syndrome, quickly growing bored with what feels like the same messages and stories you repeat often. To keep them fresh and interesting, for you and your audiences, align them with a trend.

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Tuesday
Jul112017

What to Ask Before Saying "Yes" to that Nonprofit CEO Position

If you're considering a new position as a nonprofit executive director or CEO, you'll want to take off the rose-colored glasses before accepting that job and pay attention to six key areas. Formulate a good set of questions to ask the board and interim executive director so you accept a great new position where you're able to bring forth your own vision to take the organization to another level.

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Sunday
Jun112017

3 Ways You Can Approach Budgeting Season

We’re heading into yet another contentious budgeting season, and if your nonprofit organization is likely to be affected by federal, state, or local government budget cuts, however drastic, you have three choices. Read on to find out what they are and how you want to respond.

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Tuesday
May232017

The Best Approach to Your Business Model? Personalize It.

If your organization’s approach to how you conduct business — and specifically how you generate revenue — could be described as either “more of the same” or “just like everyone’s doing it,” you may have a serious blind spot.

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Monday
May082017

What Mick Jagger Can Teach You About Business and Branding

Recently I was in Chicago for a conference on consulting and spent an evening at “The Rolling Stones Exhibitionism delivered by DHL” at the Navy Pier. Whether you’re a business or nonprofit executive here’s what Mick, Keith, Charlie, and Ronnie, along with a host of collaborators, can teach you.

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