Gail Bower's Blog

Gail BowerThis blog will help you and your organization flourish.

Find provocative ideas, strategies, and best practices to increase your organization's visilibity, revenue, and impact.

Your comments, questions, and topic suggestions are welcome.

Enjoy!

Looking for more information on corporate sponsorship? Visit Sponsorship Strategist, for buyers and sellers of corporate sponsorship.

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  • How to Jump-start Your Sponsorship Strategy in Tough Times
    How to Jump-start Your Sponsorship Strategy in Tough Times
    by Gail S. Bower
Blog
Thursday
Jun072018

What you should always do with referrals

If somebody refers or offers to refer a prospect to you—for sponsorship, a collaboration, or a B2B sale—here are 5 things you should always do.

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Wednesday
May302018

How's your communication and experiential alignment?

Clients experience your brand or company in a particular way. But what happens when communications efforts, digital and real life, don't support that experience?

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Wednesday
May232018

Your budgeting blind spots

Whether you represent a business or nonprofit organization, budgeting season is (or nearly is) upon us. Too often organizations have budgeting blind spots that can throw monkey wrenches into strategies.

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Tuesday
Apr032018

10 reasons to consider earned revenue to supplement and grow unrestricted surplus revenue

Nonprofit organizations often have a big problem when they try to generate revenue. Most nonprofits rely too heavily on donations and other forms of philanthropic revenue. That can be risky, because philanthropy is based somewhat on whim. The donor has to want to give the nonprofit money. If they don’t feel like giving, the non-profit’s revenue dries up. Securing foundation grants and government contracts can feel equally capricious. So what’s an organization to do? Consider earned income to supplement these important sources of revenue. Here are 10 reasons to consider diversifying your revenue through earned sources.

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Monday
Mar262018

Create stronger systems through collaboration

Collaboration is an increasingly important activity in our modern world. The best collaborations begin with getting the right people together.

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