When corporations ask for your Gold-Silver-Bronze package

Here’s what you don’t want to do: acquiesce and hand it over.

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The 8 Drivers of Sponsorship Success

I wanted to understand what constituted high performance and set about researching the components that matter. Ultimately, I identified eight key drivers of success.

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What you need to turn mediocre sponsorship results to meteoric

What I’m about to share with you is really important if you want to increase your unrestricted revenue through corporate sponsorship. Your success with corporate sponsorship boils down to simultaneous acceleration of 8 key drivers. If any of these drivers is subpar, your results slip, stagnate, or suffer.

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What you should always do with referrals

If somebody refers or offers to refer a prospect to you—for sponsorship, a collaboration, or a B2B sale—here are 5 things you should always do.

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Stop with the big little checks

Stories of businesses raising money for charities and causes in their communities is heart-warming, positive, action-oriented, and unifying. But those big check photos? Find out what has more impact.

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