Tuesday
Nov052019
The 8 Drivers of Sponsorship Success
I wanted to understand what constituted high performance and set about researching the components that matter. Ultimately, I identified eight key drivers of success.
Blog
Tuesday
Nov052019
Is your business model alien to you?
Your business model reveals an entire system, and like any system, it has levers that propel the engine. Find out five ingredients of your business model to rev that engine up.
tagged 
aliens, business model, roswell, tourism in Business Model, Marketing, Strategy
aliens, business model, roswell, tourism in Business Model, Marketing, Strategy Monday
Sep302019
10 signs your marketing strategy needs a reboot
I’ve noticed a troubling trend. When it comes to marketing, too many nonprofit organizations of all different sizes are winging it. Find out what you can do about it and what the advantages are.
tagged marketing strategy, trends in Leadership, Marketing, Money + Mission
marketing strategy, trends in Leadership, Marketing, Money + Mission Monday
Sep302019
What you can learn from my new superhero
Greta Thunberg is my new superhero. Here’s what you can learn about marketing communications from this Swedish 16-year-old.
Monday
Aug192019
Collaboration Part 3: Collaboration Challenges and What to Do About Them
Two-thirds of nonprofit organizations collaborate with others for a wide range of reasons, so obviously something’s working well with the concept. But what about when they don’t work well? Find out what goes wrong and what to do about it.