Gail BowerThis blog will help you and your organization flourish.
Find provocative ideas, strategies, and best practices to increase your organization's visilibity, revenue, and impact.
Your comments, questions, and topic suggestions are welcome.
Enjoy!
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One of the most important functions in your nonprofit organization is your marketing department. Are you investing adequately or throwing resources down the drain? If you're serious about your mission and strategy, read on.
The next four years will be interesting times for organizations. One of the big trends I see is a forward and backward momentum. At the moment it feels like a schism. Two tectonic plates rubbing against each other. Explore what it means for your organization and the choices ahead.
Whether you're the chief executive of a nonprofit, association, or business; a board member or board chair; or director of a business unit or program, one of the most important superpowers you need to cultivate is the ability to peer into the future and extrapolate the impact for your organization.
If you work for or serve a mission-driven organization — a nonprofit, an association, or a purpose-driven company — we have work to do. The world — your world — needs you now more than ever.
Your organization undoubtedly offers programs and services to one or more audience or constituency. You’re likely quite proud of your services, and your team strives to improve quality and impact. Here’s a question for you: Have you ever considered how well you’re pricing those services? Or have you defaulted to “free”? Default, of course, is not sound strategy. And free may or may not be sound strategy.
February 18, 2017