Gail BowerThis blog will help you and your organization flourish.
Find provocative ideas, strategies, and best practices to increase your organization's visilibity, revenue, and impact.
Your comments, questions, and topic suggestions are welcome.
Enjoy!
Looking for more information on corporate sponsorship? Visit Sponsorship Strategist, for buyers and sellers of corporate sponsorship.
For too many businesses, mission or purpose is either a passing fad to motivate their sales teams or a jumble of marketing jargon on their web sites. Companies with real mission commitment know that mission is a strategic imperative, as important as marketing, sales, talent acquisition, and other key performance drivers. They also know their ROM, or Return on Mission. What’s yours?
Too many nonprofit organizations—large and small—operate on razor thin margins and lack an adequate safety net. If that describes your organization’s fiscal health, follow the lead of my best clients by setting an intention and creating a strategy in 2018 to turn things around. And keep it there. Read more to find out the 3 aspects of sustainability you must constantly balance.
Chaos, turmoil and divisiveness. For many, these words describe the state of political and cultural affairs in the U.S. right now. Politics aside, how are you taking advantage of this situation? While some people may be in a constant state of fretting, some blissfully ignoring reality, and still others satisfied with the new reality, a group of visionary organizations is stepping into the void as leaders. And that’s where you want to be, too.
Is it possible your business is "elderproofed"? When you elderproof, you cut off deeper engagement with customers. You limit the purchase of your products or services. You annoy elder customers. And their family members. When that happens you lose trust and repute because your company sends the message that it does not care. And you miss out on revenue opportunities.
Find out the four areas of your nonprofit organization to focus on to prepare for your next CEO and leave your legacy.
January 22, 2018