Tricky business

Find out how it feels to be on the receiving end of business trickery.

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Fire!

Could there be any fires smoldering in your organization?

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Sabotage at the Crossroad

Driving down the street the other day, I burned rubber, squealing my breaks, to stop short in an intersection even though I had a green light. 

The reason? 

To avoid hitting a man on a bicycle who sped through his red light without looking for oncoming traffic. 

What made the situation bizarre is that he was wearing a paper mask to filter out air pollution.

So he took a preventive measure (paper mask) to protect himself from something he cannot control (air pollution) yet failed to take a step guaranteed not to cause him injury (stopping at the red light) over which he had complete control.

Taking preventive action — in other words taking steps in the present to prevent something in the future — is generally a wise move, assuming it’s a good option. But when we undermine that action with sabotaging behavior, we’re at net zero.

Do you see this pattern anywhere in your life?

How to Better Leverage Trends for Branding and Marketing Liftoff

Being aware of and tapping into trends and the cultural zeitgeist can be a great way to keep your marketing messages and brand contemporary to new and existing audiences. Business leaders, entrepreneurs, marketers, and enterprising nonprofit CEOS are notoriously curious. When you have this trait, you’re eager, playful, and exploratory. On the flip side, however, you also may have shiny object syndrome, quickly growing bored with what feels like the same messages and stories you repeat often. To keep them fresh and interesting, for you and your audiences, align them with a trend.

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What to Ask Before Saying "Yes" to that Nonprofit CEO Position

If you're considering a new position as a nonprofit executive director or CEO, you'll want to take off the rose-colored glasses before accepting that job and pay attention to six key areas. Formulate a good set of questions to ask the board and interim executive director so you accept a great new position where you're able to bring forth your own vision to take the organization to another level.

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