Gail BowerThis blog will help you and your organization flourish.
Find provocative ideas, strategies, and best practices to increase your organization's visilibity, revenue, and impact.
Your comments, questions, and topic suggestions are welcome.
Enjoy!
Looking for more information on corporate sponsorship? Visit Sponsorship Strategist, for buyers and sellers of corporate sponsorship.
Your organization likely has a database, an email list, or at the very least a big spreadsheet of names and addresses. How much do you really know about these individuals? Find out the value of segmenting and really understanding your customers, donors, and broader audiences.
Is it possible your business is "elderproofed"? When you elderproof, you cut off deeper engagement with customers. You limit the purchase of your products or services. You annoy elder customers. And their family members. When that happens you lose trust and repute because your company sends the message that it does not care. And you miss out on revenue opportunities.
July 30, 2019