Gail Bower's Blog

Gail BowerThis blog will help you and your organization flourish.

Find provocative ideas, strategies, and best practices to increase your organization's visilibity, revenue, and impact.

Your comments, questions, and topic suggestions are welcome.

Enjoy!

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Your organization likely has a database, an email list, or at the very least a big spreadsheet of names and addresses. How much do you really know about these individuals? Find out the value of segmenting and really understanding your customers, donors, and broader audiences.


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