Gail BowerThis blog will help you and your organization flourish.
Find provocative ideas, strategies, and best practices to increase your organization's visilibity, revenue, and impact.
Your comments, questions, and topic suggestions are welcome.
Enjoy!
Looking for more information on corporate sponsorship? Visit Sponsorship Strategist, for buyers and sellers of corporate sponsorship.
Your organization likely has a database, an email list, or at the very least a big spreadsheet of names and addresses. How much do you really know about these individuals? Find out the value of segmenting and really understanding your customers, donors, and broader audiences.
A conservative approach today, paradoxically, may be exposing you to more risk than you may be comfortable with and, worse, you may not be aware of the factors that contribute to that exposure. Download this report to find out the top 10 risks and how to overcome them.
Sustainability is important, no matter what stage of life your organization is in. The signs and symptoms indicating change is necessary may look different during each stage. But evolution, innovation, and foresight are necessary along the way.
Whether you represent a business or nonprofit organization, budgeting season is (or nearly is) upon us. Too often organizations have budgeting blind spots that can throw monkey wrenches into strategies.
Nonprofit organizations often have a big problem when they try to generate revenue. Most nonprofits rely too heavily on donations and other forms of philanthropic revenue. That can be risky, because philanthropy is based somewhat on whim. The donor has to want to give the nonprofit money. If they don’t feel like giving, the non-profit’s revenue dries up. Securing foundation grants and government contracts can feel equally capricious. So what’s an organization to do? Consider earned income to supplement these important sources of revenue. Here are 10 reasons to consider diversifying your revenue through earned sources.
July 30, 2019