Revenue Strategist Gail Bower's Blog

Hundreds of nonprofit leaders across the country shared important questions they had about earned revenue and how this source could be of benefit to their organizations, supplementing less reliable philanthropic revenue. During a webinar on earned revenue I presented last week, I answered many of these questions, but there were still lots of good ones that remained unanswered. This post, along with a Guide to Earned Income I compiled, attempts to answer more.

Is your marketing director ripping you off?

February 18, 2017 | |

One of the most important functions in your nonprofit organization is your marketing department. Are you investing adequately or throwing resources down the drain? If you're serious about your mission and strategy, read on.

nonprofit marketing strategy,

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Monday

Sep262016

The Fallacy of Free

September 26, 2016 | |

Your organization undoubtedly offers programs and services to one or more audience or constituency. You’re likely quite proud of your services, and your team strives to improve quality and impact. Here’s a question for you: Have you ever considered how well you’re pricing those services? Or have you defaulted to “free”? Default, of course, is not sound strategy. And free may or may not be sound strategy.

What impedes your business

November 1, 2015 | |

Where does business — from sponsors, donors, funders, or customers — get held up in your organization?

(Fish) Food for Thought: 8 Lessons You Can Learn from Shark Tank

April 16, 2015 | |

If you want to understand how your business model works and what it means to be a great partner, tune in to Shark Tank. Read on for 8 timeless business lessons to learn from Shark Tank.