10 reasons to consider earned revenue to supplement and grow unrestricted surplus revenue

Nonprofit organizations often have a big problem when they try to generate revenue. Most nonprofits rely too heavily on donations and other forms of philanthropic revenue. That can be risky, because philanthropy is based somewhat on whim. The donor has to want to give the nonprofit money. If they don’t feel like giving, the non-profit’s revenue dries up. Securing foundation grants and government contracts can feel equally capricious. So what’s an organization to do? Consider earned income to supplement these important sources of revenue. Here are 10 reasons to consider diversifying your revenue through earned sources.

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4 factors that fuel revenue growth

Whether your business or nonprofit is crushing it or confused, four practices that are in your control can get you on a path to revenue growth.

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Stop worrying about the new tax law

If your individual giving dynamic is solely based on donors receiving a tax deduction, you’ve got bigger problems to worry about.

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The metrics that matter for your team's performance

If your seller is busy making lots of calls to the wrong types of leads —companies that are inappropriate or too small for the opportunities you have to sell, for example — he or she will struggle to achieve the ultimate goals. On the other hand, a seller who pays attention to this data, who doesn’t waste his or her time on the wrong opportunity, and who works to improve his or her persuasiveness is likely on the path to meeting annual goals. Find out more about what you need to pay attention to.

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What is your ROM (Return on Mission)?

For too many businesses, mission or purpose is either a passing fad to motivate their sales teams or a jumble of marketing jargon on their web sites. Companies with real mission commitment know that mission is a strategic imperative, as important as marketing, sales, talent acquisition, and other key performance drivers. They also know their ROM, or Return on Mission. What’s yours?

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