Gail Bower's Blog

Gail BowerThis blog will help you and your organization flourish.

Find provocative ideas, strategies, and best practices to increase your organization's visilibity, revenue, and impact.

Your comments, questions, and topic suggestions are welcome.

Enjoy!

Looking for more information on corporate sponsorship? Visit Sponsorship Strategist, for buyers and sellers of corporate sponsorship.

Looking for a specific topic?

Buy the Book
  • How to Jump-start Your Sponsorship Strategy in Tough Times
    How to Jump-start Your Sponsorship Strategy in Tough Times
    by Gail S. Bower
Blog

Entries in Pennsylvania's Americana Region (1)

Sunday
Jul162017

How to Better Leverage Trends for Branding and Marketing Liftoff

Being aware of and tapping into trends and the cultural zeitgeist can be a great way to keep your marketing messages and brand contemporary to new and existing audiences. Business leaders, entrepreneurs, marketers, and enterprising nonprofit CEOS are notoriously curious. When you have this trait, you’re eager, playful, and exploratory. On the flip side, however, you also may have shiny object syndrome, quickly growing bored with what feels like the same messages and stories you repeat often. To keep them fresh and interesting, for you and your audiences, align them with a trend.

Click to read more ...