Ideas for Engaging Members

My friend Beth Brodovsky gave membership organizations a huge gift when she created her podcast, called Driving Participation, now in its 137 episode!

If your membership organization is looking to jump-start 2017 with some ideas about what works to engage members and build your organization's brand, check out the podcast, and in particular, this week's episode.

Beth synthesizes ideas from sixteen guests — including myself — about what worked in 2016.

Thank you, Beth.

As you bring 2016 to a close, I hope these ideas inspire you for 2017. Happy New Year!

We Need You Now More Than Ever

If you work for or serve a mission-driven organization — a nonprofit, an association, or a purpose-driven company — we have work to do. The world — your world — needs you now more than ever.

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My client asked me to #GetNaked

Imagine my surprise when I opened an email from my client’s organization, and the message encouraged me to #GetNaked. “Don’t be shy,” the message said.

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What not to do with your marketing

Check out this hilarious video on generic advertising imagery and messaging. Then take a look at your own materials. Are you distinct or are you at risk of sliding to the generic side of the spectrum, which makes readers/viewers/web visitors' eyes glaze over?

Are you seduced by social media?

Too many people are seduced by social media. Too many people are tricked into thinking it’s free and set the default to free.

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