It's the moment for your business to lead

Do you have the courage to be a hero in your community?

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What is your ROM (Return on Mission)?

For too many businesses, mission or purpose is either a passing fad to motivate their sales teams or a jumble of marketing jargon on their web sites. Companies with real mission commitment know that mission is a strategic imperative, as important as marketing, sales, talent acquisition, and other key performance drivers. They also know their ROM, or Return on Mission. What’s yours?

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Rules or guidelines?

Are there rules in your organization that are actually undermining the experience of your brand? Take a look at the impact of following rules vs. using good judgment.

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What your organization’s Sustainability Quotient?

Too many nonprofit organizations—large and small—operate on razor thin margins and lack an adequate safety net. If that describes your organization’s fiscal health, follow the lead of my best clients by setting an intention and creating a strategy in 2018 to turn things around. And keep it there. Read more to find out the 3 aspects of sustainability you must constantly balance.

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Lead Us, Please. How to educate us, build a community of supporters, and combat #fakenews.

Chaos, turmoil and divisiveness. For many, these words describe the state of political and cultural affairs in the U.S. right now. Politics aside, how are you taking advantage of this situation? While some people may be in a constant state of fretting, some blissfully ignoring reality, and still others satisfied with the new reality, a group of visionary organizations is stepping into the void as leaders. And that’s where you want to be, too.

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