Gail BowerThis blog will help you and your organization flourish.
Find provocative ideas, strategies, and best practices to increase your organization's visilibity, revenue, and impact.
Your comments, questions, and topic suggestions are welcome.
Enjoy!
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Is it possible your business is "elderproofed"? When you elderproof, you cut off deeper engagement with customers. You limit the purchase of your products or services. You annoy elder customers. And their family members. When that happens you lose trust and repute because your company sends the message that it does not care. And you miss out on revenue opportunities.
Being aware of and tapping into trends and the cultural zeitgeist can be a great way to keep your marketing messages and brand contemporary to new and existing audiences. Business leaders, entrepreneurs, marketers, and enterprising nonprofit CEOS are notoriously curious. When you have this trait, you’re eager, playful, and exploratory. On the flip side, however, you also may have shiny object syndrome, quickly growing bored with what feels like the same messages and stories you repeat often. To keep them fresh and interesting, for you and your audiences, align them with a trend.
The next four years will be interesting times for organizations. One of the big trends I see is a forward and backward momentum. At the moment it feels like a schism. Two tectonic plates rubbing against each other. Explore what it means for your organization and the choices ahead.
Whether you're the chief executive of a nonprofit, association, or business; a board member or board chair; or director of a business unit or program, one of the most important superpowers you need to cultivate is the ability to peer into the future and extrapolate the impact for your organization.
November 15, 2017