Visit this section regularly to find a wealth of information by marketing, event, and corporate sponsorship strategist Gail Bower. Topics include:
Assets & Revenue | Corporate Sponsorship | Events & Festivals | Experience | Future | Marketing | Strategy & Change
If your corporation is like most, you’re inundated with funding and sponsorship requests from nonprofit organizations. While these ties may be ideal marketing vehicles to support communications initiatives, partnerships that are poorly selected or structured waste money, have no impact, or, worse, yield repercussions.
Is this the right time for your brand to partner with a non-profit or cause?
If your business has avoided exploring corporate sponsorship and cause marketing, thinking your marketing dollars are better spent on social media or traditional advertising, you're missing sales opportunities.
For Sponsors