But those big check photos? Meh.

They’re done to death. They’re all about the money.

And, your business may be missing important opportunities if the only way you’re leveraging these stories is through a photo op with an oversized check.

Especially if your BIG business is posing behind a little check amount.

Engage your community in a story. Share news about the impact your collaboration is having. And make this story about the constituency whose lives are changing. Not the corporate executives holding the check.

That’s the way to signal your commitment, your humanity, and your support.