Getting Started in Sponsorship: Is corporate sponsorship right for your organization or event?

1 hour Audio recording, mp3 file

With traditional funding sources drying up or becoming more difficult to access, nonprofit organizations of all sizes expect to turn to the corporate sector for unrestricted dollars. If you’ve identified corporate dollars as part of your resource development plans, launch your strategy with this teleseminar to find out what you need to know.

Working with the corporate sector has changed considerably during the past decade. Corporations want “benefits” in exchange for their “gifts,” and that’s not corporate giving, it’s sponsorship, which is developed and secured in an entirely different process. Generic is out. ROI is in. Are you ready for this new model?

You’ll learn:

• What sponsorship is
• Why the Gold/Silver/Bronze model causes you to leave money on the table
• What corporations value in their partnerships with the nonprofit sector
• How the recession has given the nonprofit sector a competitive advantage in sponsorship success
• What you need to have in place operationally to be successful

Price: $75

Or order by mail and pay by check.

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