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  • How to Jump-start Your Sponsorship Strategy in Tough Times
    How to Jump-start Your Sponsorship Strategy in Tough Times
    by Gail S. Bower
I greatly appreciated Gail's presentation, both from a business perspective and as President of a non-profit board. It is changing the way I approach sponsorships and also changing the way I sponsor.
Mark G. Cooke, Heritage Financial, LLC
Thanks so much for a job well done. The [Sunoco supported] Academy of Process Technology will most definitely benefit from your influence and efforts!

Annmarie McGettigan, Education Services Manager, Sunoco


Corporate Sponsorship: 
What Works. What Doesn’t. And Why.

What other medium delivers your brand experience as powerfully as corporate sponsorship? It’s the ultimate social medium.

Unfortunately, most companies have unrealistic expectations about sponsorship and how it really works. Not surprisingly, they don't always see the results they’re looking for. 

The most common mistakes?

  • No ROI. Companies, feeling pressured to send money to organizations or events, invest in generic sponsorship levels. Then wonder why they don’t realize a return.
  • No execution. Companies paste their logos on event materials but fail to harness the real opportunities corporate sponsorship offers.
  • No strategy. They’re unclear who to partner with, what to ask for, how to leverage their investments, and how to gauge results.

Sponsorship strategist Gail Bower, author of How to Jump-start Your Sponsorship Strategy in Tough Times, has worked on both sides of the sponsorship table. She can help you:

  • Identify which sponsorship opportunities will work hardest for you. And which ones are a waste of money.
  • Leverage your partnerships for a stronger ROI and negotiate stronger deals in your favor.
  • Inject fresh thinking into your sponsorship to maximize every opportunity.
  • Inspire other internal departments to join forces with you to fully leverage the investment.
  • Integrate sponsorship with your traditional and social media platforms.
  • And improve the results of your sponsorship of events, festivals, conferences, nonprofits and causes. 

To learn more about how Bower & Co. can put more punch in your partnerships, call Gail at 215/922-6937. Or write to