Articles, Tips, and Special Reports

Visit this section regularly, and you'll find a wealth of information about all aspects of marketing, events, sponsorship and innovation in articles, tips, and special reports by Gail Bower.

Articles

Marketing
Why Marketing is Not a Bad Word

Is Graphic Design Important?

Stargazing Your Way To Growth And Business Development

Plan the Hike & Hike the Adventure

How Easy Is It To Do Business With You?

Connecting the Dots the Size of Small Fists

Marketing in a Down Market

Events
Events: Your Message in 3-D

2008 Olympic Observations, Part 1: The Secrets of Great Events

The Truth About Love and Events

 

Sponsorship: Articles for Sellers
How Not To Approach Potential Corporate Sponsors

Sponsorship And The Fragmenting Media

The Power Of Sponsorship

2008 Olympic Observations, Part 2: Meeting Your Sponsors' Business Goals

We're Broke. Want to Sponsor Us?

How Your Organization Supports Sponsors' Goals

 

Sponsorship: Articles for Buyers
Too Small for Corporate Sponsorship? Think Again: How Your Business Benefits, Just Like the Big Guys

 

If you'd like to reprint or repost any of these articles in your organization's newsletter, e-newsletter, magazine, or web site, you may do so, FREE, provided that Gail S. Bower's name and contact information, supplied at the end of each article, are included. Please let us know how you plan to use any article(s).

Have a question that you'd like to see addressed in an article? Have a tip you'd like to share? Send your suggestions to bowerpower@gailbower.com.

I Need BowerPower!

Please sign me up for your free quarterly digital newsletter, BowerPower Papers.

E-mail sign up for
BowerPower Papers

BowerPower Papers