Non-profit sponsorship program gets Bower & Co. overhaul.

And reaps revenue rewards.

The Challenge

A renowned non-profit* group’s signature event was lagging in revenues. 

The Idea

Turning a critical eye to the best way to leverage the sponsorship program, Gail went to work. She immediately recommended moving from the traditional development model of contribution — Gold, Silver & Bronze levels — to a more valuable array of marketing-driven corporate sponsorship opportunities. By gearing the sponsorship opportunities to larger corporations (with commensurate higher fees), within weeks the non-profit landed two large corporate sponsors.

Results

300% increase in sponsorship revenue in that year alone. Not to mention renewed energy and morale for the non-profit staff, President and corporate Board of Directors.

*The organization requested anonymity.