How to Jump-start Your Sponsorship Strategy in Tough Times

(2009) 60 pages, soft cover

If you're like many nonprofit and event/festival leaders, you face seemingly overwhelming impediments to securing sponsors. You may be stopped, dead in your tracks, unsure about what - if anything - you can do next. This book is for you. It will flip your thinking on its side and provide a jump-start, in the form of the tools and techniques - and confidence - you need to go forward.

How to Jump-start Your Sponsorship Strategy in Tough Times paints a picture of the economic events and realities of the last year as they relate to sponsorship. You'll have an understanding of the prevailing trends and challenges that face you and your sponsors.

Combined with your knowledge of your organization, event or festival, and what is happening in your own business environment, this guidebook will assist you to:

• navigate the best path to build relationships with current and new sponsors,
  
  
• improve the value of your sponsorship opportunities,
  
  
• enhance your sponsorship revenue, and
  
  
• cultivate the best environment for your sponsorship program to generate results for you and your partners.
  
  

Price: $12

Or order by mail and pay by check.

For orders of 25 books or more - for your staff or board, or as gifts for members - Bower & Co. offers a discounted rate of $10 by mail only.

Take a test drive!
Download a free white paper, "Bailouts & Politics: The Effects on Sponsorship and What it Means for You," featuring material from the May 2009 teleseminar and the guidebook.

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Advanced Praise for How to Jump-start Your Sponsorship Strategy in Tough Times

"In the middle of the wildest economic ride our industry and others have been through, Gail Bower has provided us with the most important kind of road map: One that helps us understand where we started, how we got where we are today, and most importantly, where we need to go from here to ensure that our journey ends in a better place than we began. While I encourage professional 'pit-stops' for everyone on a regular basis, this is no time to pull over and get out of the race. How to Jump-start Your Sponsorship Strategy in Tough Times is a professional GPS system to keep you on a successful track."

- Steven Wood Schmader, CFEE
President & CEO
International Festivals & Events Association (IFEA World)

"Gail jump-started our sponsorship program by providing soup to nuts guidance and tips. She really knows the ins and outs of building sponsorship relationships, even in challenging times."

- Kris Prendergast, President & CEO
Social Enterprise Alliance