Results
Selling Sponsorship:
Why Begging For Corporate Support Doesn’t Fly Anymore
Face it. Your generic corporate sponsorship levels (those tired old “Gold, Silver & Bronze” packages) have to go.
Why?
They aren’t meaningful or relevant to corporate sponsors. More than ever, you need a sponsorship plan that stands out, gets noticed and delivers real value to your partners.
And Bower & Co. sponsorship expertise is the place to start.
Drawing on 25 years of experience on both sides of the table, sponsorship strategist Gail Bower, author of How to Jump-start Your Sponsorship Strategy in Tough Times, will help you:
- Create clear value through your sponsorship program, with a strategy to boot.
- Steer you through the “generic sponsorship” traps that don’t engage the business sector and leave money on the table.
- Generate more revenue. (Typically, Bower & Co. clients triple or quadruple revenue and build it year after year.)
- Feel more confident about how to find sponsors and work with them, building stronger, longer-lasting relationships.
- Acquire sponsors more easily.
Expand your knowledge of corporate sponsorship: Gail Bower's sponsorship blog and collection of sponsorship articles and white papers are great places to start.
Then learn more about how Bower & Co. can help you create sponsorships that really fly. Call Gail at 215/922-6937. Or write to Gail@GailBower.com.
Wondering if you're ready to find sponsors?
Take this quick and complimentary Sponsorship Assessment. In just 9 easy questions, we can help you uncover and overcome potential blind spots. Launch your sponsorship sales effort with confidence.
Note about Gail Bower's Services as a Sponsorship Strategist and Consultant
Our focus is on helping organizations build their own capacity to generate corporate sponsorship revenue. That means that we can assist you in improving results of an existing program or in launching a brand new one. A service we do not offer is selling sponsorship on behalf of organizations and events.